Jake Fichman – Medium

Jake Fichman

“Symphony from Jerusalem of the North” to Celebrate Two Major Jubilees in Jerusalem

In 2023, we celebrate two significant jubilees, the 75th anniversary of the founding of the modern State of Israel and the 700th…

2 min readJul 13, 2023

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“Symphony from Jerusalem of the North” to Celebrate Two Major Jubilees in Jerusalem

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Jake Fichman

RISKING IT ALL: HOW BRANDS TAKE ON SOCIAL ISSUES

Why did Airbnb give away $25 million to refugees? Why does Ben & Jerry’s get involved in the Israeli-Palestinian conflict? Why does SPANX…

3 min readJun 27, 2021

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RISKING IT ALL: HOW BRANDS TAKE ON SOCIAL ISSUES

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Jake Fichman

Marketing in-house vs. outsourced agency

The factors that guide this decision are based on the following: Cost of in-house employee(s) vs. outsourced agency…

3 min readMay 3, 2021

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Marketing in-house vs. outsourced agency

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Jake Fichman

What CEOs, Founders, and Execs can learn from Starbucks

Discovering your company’s purpose for existing will lead you directly to its competitive advantage. The passion and heart that took you

4 min readMar 13, 2021

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What CEOs, Founders, and Execs can learn from Starbucks

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Jake Fichman

How to express brand through video

Brand is delicate. Born in excitement and urgency, the identity of an organization often times fails to keep up with the growth…

3 min readJan 28, 2021

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Jake Fichman

Tesla cars are coming to Israel

Israel has never met the tires of Tesla. Personally, I’ve been swept away by the story of this…

3 min readJan 24, 2021

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Tesla cars are coming to Israel

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Jake Fichman

Israeli-startup Lemonade Inc. is so delicious!

But wait! There’s a strategy here. Here’s the answer, read closely: Content drives interest. Interest drives engagement. Engagement…

3 min readJan 23, 2021

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Israeli-startup Lemonade Inc. is so delicious!

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Jake Fichman

A Lone Soldier to Start-Up Story

I left a comfortable life in America to volunteer as an IDF combat lone soldier. Today, as a Marketing Agency CEO & Government Media…

3 min readJan 23, 2021

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A Lone Soldier to Start-Up Story

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Jake Fichman

Jake Fichman

Media Advisor to Israel’s Prime Minister’s Office and Founder/CEO of Goldfish Marketing Agency; creatively marketing global brands. www.goldfishmarketing.co.il

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